From humble beginnings in 1989 Gisborne company First Fresh has grown substantially over the years to the point where it is now one of the leading marketers of citrus in New Zealand and certainly Gisborne’s largest.
The company is also New Zealand’s largest marketer of persimmons selling nearly 70 percent of the national crop. Kiwifruit is the third product category.
For the full article on First Fresh, printed in the Gisborne Herald, click on this link.