From humble beginnings in 1989 Gisborne company First Fresh has grown substantially over the years to the point where it is now one of the leading marketers of citrus in New Zealand and certainly Gisborne’s largest.

The company is also New Zealand’s largest marketer of persimmons selling nearly 70 percent of the national crop. Kiwifruit is the third product category.

For the full article on First Fresh, printed in the Gisborne Herald, click on this link.

High hopes for citrus
From Country Life, 9:25 pm on 11 November 2016, an article on the Wi Pere Trust, an export persimmon orchard amongst other crops.

The Wi Pere Trust in Gisborne is looking at expanding its citrus crops due to market demand and aims to employ its stakeholders on the orchards.At present, the Trust has 100 hectares of citrus, kiwifruit and persimmons but operations manager Wayne Hall says in the next few years that will grow to 150 hectares

Wi Pere Trust is predicting strong growth for its horticultural operations in Gisborne.

For the original written article, and links to the radio interview, click on this link.

Persimmons feature in the TV programme “New Zealand with Nadia Lim”.

This programme has aired on the Food CHannel Asia, and TVNZ in New Zealand. To see the persimmon sections of the programme, in which Nadia visits an orchard and prepares Persimmon Pear Fennel Greek Salad , click on this link – Nadia.